Bold Queen

Service: Packaging Design
Status: In progress
Year: 2023 | Location: Tete City

Bold Queen is more than just a haircare brand – it is a symbol of confidence, empowerment, and self-care. Its products are formulated to nourish, hydrate, and define the hair, restoring strength and shine to brittle and dull strands. However, the brand’s visual identity needed to more strongly convey this message of power and sophistication.

Through this redesign, Bold Queen reaffirms its mission to provide excellence in haircare, maintaining its position as a reference for those seeking products that nourish, strengthen, and celebrate natural beauty. A strong brand for powerful hair.